01 / MESSAGE TO PICTURE
A five-minute AV plan.
The rows total 300 seconds. These are planning targets; rehearse the words and review the edit against the actual action.
| Time / shot | Picture | Audio / words |
|---|---|---|
| 0:00–0:20 / A / B1 | Direct to camera, with a short cutaway to the finished desk. | State the problem: “Three changes that made my desk easier to use.” |
| 0:20–0:55 / A / B2 | Show the initial layout and the first practical constraint. | Explain the available space and why the layout needed a change. |
| 0:55–1:55 / A / B3 | Demonstrate the first change, then return to the same camera position. | Explain the choice and its trade-off in your own experience. |
| 1:55–2:55 / A / B4 | Demonstrate the second change, with a close detail where useful. | Make the second point; avoid repeating the introduction. |
| 2:55–3:55 / A / B5 | Show the third change and a short before/after comparison. | Describe what changed and what still does not work. |
| 3:55–4:40 / A / B6 | Return to direct-to-camera coverage with supporting inserts. | Recap the three decisions and who might use them. |
| 4:40–5:00 / A | A simple closing frame with room for an end screen. | Give one relevant next step. Disclose sponsorship if applicable. |
02 / COVERAGE
Give each setup a clear job.
| Shot | Setup | Purpose | Continuity check |
|---|---|---|---|
| A | Medium / tripod | Record the full presenter section in a stable position. | Mark chair, camera and microphone positions. |
| B1 | Wide desk | Show the completed setup as a whole. | Keep cable and object positions consistent. |
| B2 | Before layout | Explain the starting constraint. | Label it as before footage. |
| B3 | Demonstration detail | Show the first change in use. | Maintain the same direction and hand. |
| B4 | Close detail | Make the second choice readable. | Avoid shadows hiding the important part. |
| B5 / B6 | Comparison + inserts | Support the third choice and recap. | Match the desk state or label the change. |
03 / ASSUMPTIONS
Count the work as well as the cash.
All figures below are illustrative USD assumptions for this fictional exercise. They are not market rates, a client quote or a recommendation about what to charge. Existing equipment is assumed; confirm rentals, tax, insurance, rights and other job-specific costs separately.
| Item | Quantity × rate | Amount |
|---|---|---|
| Creator time: plan, shoot and edit | 10 × $25.00 | $250.00 |
| Small consumables | 1 × $10.00 | $10.00 |
| Subtotal | $260.00 | |
| Contingency | 0% | $0.00 |
| Illustrative total | $260.00 |
The creator-time line values ten hours of work. It is not an automatic cash payment; the only small cash consumable in this example is $10.00.
04 / SEQUENCE THE WORK
Give decisions their own dates.
| When | Milestone | Decision or work |
|---|---|---|
| Session 1 | Plan and rehearse | Write talking points, target five minutes and decide which claims are personal experience. |
| Session 2 | Record the presenter | Check sound, focus and exposure, then capture the continuous explanation. |
| Session 3 | Capture B-roll | Use the coverage list to fill gaps; take reference photos before moving objects. |
| Session 4 | Edit and review | Trim repetition, balance sound, add disclosures and check the final video. |
05 / BEFORE THE SHOOT & DELIVERY
Review the whole plan.
- The cost example values your time; it is not cash automatically payable to someone else.
- Record a short sound and focus test before a long take.
- Remove private addresses, screens, messages and paperwork from the frame.
- Keep a visible record of desk and light positions when recording inserts later.
- The calendar tracks preparation and delivery; it does not automatically publish to YouTube.
When another person joins, explain the actual brief, role, dates and responsibilities. Keep private client material within its intended access.