CLIENT WORK / PROPOSAL & TREATMENT
Video proposals with a clear production scope.
Explain what you are making, what you will deliver and which decisions the client needs to approve.
Project work requires an account. Explore public examples and free tools before starting.
01 / THE WORKFLOW
Give the treatment and proposal different jobs
A treatment explains the intended creative experience: story, tone, imagery and approach. A proposal makes the proposed work legible to a client: objective, deliverables, scope, timing and budget context. One can support the other without being the same document.
Begin with the audience and the useful outcome of the video. Explain the concept in a short paragraph before presenting a list of production tasks.
02 / THE WORKFLOW
Say which work the scope includes
Name the runtime, aspect ratio, number of versions, required assets, review rounds and delivery format. Record who provides product information, logos and any claims the video makes.
A 30-second vertical master with one review round is a different scope from the same concept delivered in three ratios and several edits. The worked example gives these decisions a place before the shoot.
03 / THE WORKFLOW
Connect approval, cost and production dates
Review the budget assumptions and set dates for concept approval, script review, recording, editing and final delivery. A person responsible for approval should know what decision is needed at each stage.
Keep private client assets within the intended project access. The sample proposal is a planning example and is not legal advice, a contract, an electronic signature service or a payment request.
Bring the plan and the people together.
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